Wednesday 24 June 2015

Zara is being accused of racially profiling its customers

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Zara's PR team can't seem to catch a break

A new report from the Center for Popular Democracy, which surveyed 251 Zara employees in New York, found that a large percentage of respondents were asked to label customers based on whether he or she was suspicious when shopping in the store.

The company seems to have a "policy" where if a customer appeared likely to steal, he or she would be called a "special order," causing an employee to follow that specific person around the store

Out of 57 percent of employees who answered that they were familiar with the term "special order", 46 percent said that black shoppers were given the label "always," or "often." The report found that "black customers are almost 7 times more likely to be labeled a special order than white customers." Read more...

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