Monday 22 June 2015

The Taylor Swift guide to being a kickass businesswoman

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Darling, she’s a businesswoman dressed as a pop star.

Taylor Swift is known for selling out arenas with her catchy ballads about love, loss, and cherry-red lips, but her recent move to call out Apple Music’s policy to not pay artists during a three month trial period of the new streaming service — which prompted the tech giant to reverse its policy less than 17 hours after Swift’s condemnation — proves she’s got chops as a businesswoman.

But this shouldn’t come as a surprise to Swift’s legions of fans. As the daughter of two financiers — her father Scott is a senior vice president at Merrill Lynch, and her mother Andrea used to work at a mutual fund — Swift’s got business in her blood, and the Apple move is the latest in a long list of smart business decisions for the “Blank Space” singer and her label Big Machine Records. Read more...

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