The athleisure space has become a multi-billion dollar industry, with women now opting for comfortable apparel items that have both style and function
One demographic they've largely ignored: the Muslim market. Athletic companies avoid traditional headscarves, or hijabs, which are used for religious purposes and choices of modesty
But when people exercise with headscarves, they can become soaked with sweat, just like the rest of our workout clothes. Besides perspiration, scarves need to withstand the elements, such as rain or heat. Read more...
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